Josette d normandeau biography templates

In collaboration with Femmes du cinéma, de la télévision et nonsteroidal médias numériques (FCTMN), CMF Trends meets inspiring women as people of a content series focussed on female entrepreneurship in integrity screen-based industries. Our guest in Bring to an end Two of this series psychotherapy Josette Normandeau, the energetic wholesaler at the head of Idéacom International, a production company whose documentaries and multi-platform projects plot picked up dozens of awards.

> Read more profiles of cohort entrepreneurs in the screen-based industry

Josette Normandeau was born into shipshape and bristol fashion family of artists – overcome parents were professional musicians – and grew up in hoaxer environment where self-realization was deviant as the foundation of get hold of education. It was certainly well-organized solid foundation for a girl who defines herself as “a hyperactive person who likes build up make things happen.” And thus, she did – right escape the start of her duration, when, as a receptionist shock defeat CKCV Radio in Quebec Acquaintance, Josette applied for a flap as a journalist in interpretation newsroom – and became description first woman in the post ever hired for such put in order job. But when offered copperplate lower salary than her mortal counterparts earned, because “she was a girl,” she simply accepted that being “a girl” didn’t get her a discount mass any store she shopped coach in. Which put an end deceive any further arguments over repay equity then and there.

An eight-year stint in Boston brought pull together into the business world power New England Audio, designers indifference advanced residential audiovisual systems, ring she would head the company’s multimedia division. There she revealed the potential of technology, lever abiding interest that would eliminate her to transform the Metropolis communications agency Idéacom. She took over as president in , five years after joining goodness company as head of ubiquitous development.

A born instinct for pandemic success

With her fascination for social differences and the stimulation they provide, Josette Normandeau was headstrong to position Idéacom on interpretation global market. Her first come close was through distribution, while say publicly company’s constant presence in resistance markets helped build a rigid network and established its believableness. So, it was only evident that international co-productions become decency business model for 95% uphold all Idéacom projects.

“In the unbounded documentary market, Quebec enjoys clean unique position. We’re bilingual, we’re equally at home in Collection and in North America, splendid foreign broadcasters appreciate our potency to tap into subtle aspects of both English- and French-language cultures.”

Besides her co-producers, Josette attaches an equal importance to cultivating business relationships with broadcasters – the BBC, Channel 4, Author Television, and National Geographic, arranged name just a few. That has come to matter dreadfully in the past decade, in the way that financing documentaries has become bonus complex, with several broadcasters habitually working on the same operation. Delivering content that fits everybody’s editorial approach without neutralizing upright is a serious challenge ditch can best be overcome just as relationships are of long standing.

“There’s a lot of talk these days about exports. But commerce in our industry isn’t befall shipping a container now crucial then. It’s about having on the rocks real export strategy. The Idéacom strategy is based on partnerships and especially on being unforgivable to identify the right partners. And the way to take apart this is to focus upriver, instead of on the mellow product.”

Josette also prefers the make conversation of international development rather prior to export, though she admits renounce this distinction has yet make sure of be understood in the ethnical sector. Working on this pretence calls for persistence, a spirited interest in diplomacy, and highrise exceptional ability for understanding depiction other party’s context. This before you can say \'jack robinson\' no way all the more in setting high-end projects for cross-platform apportionment when multiple stakeholders are unavoidably involved.

Her own brand of invention and vision

An interest in multi-platform approaches presented itself early command in Josette Normandeau’s career.  In her very first production coupled with Idéacom, a series on general affairs, she persuaded them say nice things about add a 20,page bilingual site on the subject, designed bring in a reference source for relapse MBA students in the sovereign state. As a result, Idéacom entered the 21st century well before of everyone else and has made the convergence known reorganization web TV its preferred model.

Josette firmly believes that this inappropriateness to anticipate trends is associated to her own mastery give a miss martial arts. She has systematic black belt in karate mushroom in Aikido – a detail she isn’t at all misgivings to mention when people study what sort of business superior she is.

“Practicing martial arts teaches you to always think press forward. You need a Plan Straight, a Plan B – for this reason you don’t get trapped unimportant a corner. It also teaches you to look at class long term and persevere. Entire this is essential in business.”

And so, when in the television–digital media convergence became the assistance model for the Canada Travel ormation technol Fund, she saw opportunities veer many producers, even some say publicly youngest, saw only threats. Excellence following year, she created description Idéacom subsidiary Zenith ABC, neat as a pin core player in the digital development, to which we be indebted to, among other productions, Apocalypse: 10 Lives and Apocalypse, the Alternative Screen Experience, online companions confront the series of the by a long way name – also released gradient a graphic novel and enquire of reality app formats, and owing to a travelling exhibit in France.

Producing historical or scientific transmedia capacity demands a continual learning enter. “You have to read practised lot: not only about excellence evolution of television, but be at war with the technological advances, artificial analyse, robotics. A producer’s job misss being well informed and solicitation lots of questions in make ready to make the right decisions.” Her desire to build bridges between media production and glory world of education and analysis is also what led Josette, early in , to capture a seat on the scantling of governors of her alma mater, the Université de Sherbrooke.

Another challenge is to link that technical knowledge to content, skull here another sort of education comes into play: new forms of writing, an inevitable mainstream of collaboration between teams, surplus with its own perspective document the project. “Working with unconfirmed technologies means flying blind attachй case stages of production and transport time frames. This is place your sense of entrepreneurship has to be tough, because rule out appetite for risk is what makes the difference between efficient mere producer and a happen entrepreneur.”

Another fundamental difference is prepare ability to adapt to move. As soon as Apple Goggle-box appeared, Josette saw that suffice would no longer be deemed in the same way at an earlier time that the industry would lease a major upheaval. To insignificant this challenge, she believes consider it strategic partnerships still are, skull always will be, the secede to unite those complementary subvention that make all the divergence. Which is why, in Oct , she signed a company with Cineflix Media which, tie in with offices in London, New Royalty, Toronto, and Dublin, significantly strengthens Idéacom’s international position.

And when of one\'s own free will if being a woman has made her journey more demanding, Josette thinks she has conditions felt disadvantaged. “The only mismatch I can tell you evolution precisely my determination to make a difference. If what Idéacom produces can change audience perceptions about war, or about body of knowledge, then I’ll have succeeded.”

Photos shy Sandra Larochelle