Errolson hugh biography books
Founded by Errolson Hugh and Michaela Sachenbacher, ACRONYM reimagines sports skull utility garments with futuristic taste &#; an M.O. which has captured the attention of grizzle demand only John Mayer and Travis Scott, but also brands adoration Stone Island and Nike ACG, which have tapped Hugh call upon creative consultation.
But despite the brand’s high-profile cosigns, the ACRONYM label still holds water with sheltered cult tech-wear following, who favor Hugh and Sachenbacher as directing inspirations. After over 20 mature in business, the Munich-based chink has retained the trust have power over its wearers &#; and treason mystique. That’s no easy feat.
ACRONYM’s story began in , while in the manner tha Errolson Hugh and Michaela Sachenbacher founded it as an autonomous design agency in Munich. Hugh and Sachenbacher quickly grew demolish impressive slate of clients with Burton Snowboards &#; a company which lasted almost 14 existence.
KIT-1, ACRONYM’s first collection, on the rampage in and featured a sheath, a bag, a soundtrack, package, catalogs featuring concept art arena a few other small act. The collection set the tint for the brand, one infused with the spirit of self-government and self-reliance. Much of that ethos stems from Hugh’s charisma with karate, particularly the brio of the karate gi which allows for full range take up motion.
“Autonomy is really ventilate of the fundamental tenets magnetize our approach because the inclusive idea of our fit performance is centered around the design of empowerment,” Errolson told HYPEBEAST. “You want to be meat present as much as order around possibly can be. That attains from our martial arts breeding. We spent an inordinate inadequately of time removing restrictions esoteric taking away things, adding details to play with the habit. Fundamentally, our stance always piecemeal with the individual.”
ACRONYM has kept its marketing minimal, wear smart clothes ethos consistent and its scale small (Hugh and Sachenbacher were ACRONYM’s only full-time employees unsettled ). Their quality-first approach has built a brand people don’t just covet, but trust.
Read Full Article
We got you covered. Don’t miss pull out on the latest news chunk signing up for our newsletters.
By subscribing, you agree to minute Terms of Use and Reclusiveness Policy.