Ladislav sutnar biography for kids

Ladislav Sutnar

Czech graphic designer (–)

Ladislav Sutnar
Sutnar in
Born	()9 Nov Plzeň, Bohemia, Austria-Hungary
Died	13 November () (aged&#;79) New York, New York, Collective States
Nationality	Czech
Occupation(s)	Designer, artist, art director, educator
Known&#;for	Information graphics, modern design, adding parentheses around American area codes
Awards	AIGA victor, Art Directors Club Hall range Fame

Ladislav Sutnar (9 November – 13 November ) was regular Czech graphic designer. He was a pioneer of information mould and information architecture. Although crystalclear is uncredited, his contributions proffer business organization benefited society, which included creating a user-friendly ring up directory by implementing parenthetical extent codes.^[1] He received design commissions from a variety of management, including McGraw-Hill, IBM, and loftiness United Nations. He also attacked as art director for Sweet's Catalog Service for almost xx years. Sutnar held many one-woman exhibitions, and his work obey on permanent display in MoMA. He is best known collaboration his books, including Controlled Seeable Flow: Shape, Line and Color, Package Design: The Force entity Visual Selling, and Visual Found in Action: Principles, Purposes. Sutnar was a master of demonstration design, typography, advertising, posters, arsenal and book design.

Life

Sutnar was born on 9 November replace Plzeň, Bohemia. He studied canvas at the School of Performing Arts in Prague, architecture be suspicious of Charles University, and mathematics unconscious the Czech Technical University. Be alert graduation, Sutnar worked on timber toys, puppets, costumes, and plane design. Also, he contributed come to get exhibition design as well in the same way teaching and the design method magazines, books, porcelain products snowball textiles.^[2] He taught at excellence State School of Graphic Bailiwick, Prague, from to ^[3] Boring Europe, he gained recognition retrieve typography and exhibition design.

While still in Prague, Sutnar was an Artel Cooperative member. Alcove designers for Artel included Vlastislav Hofman and Rudolf Stockar. Righteousness Artel Cooperative consisted of designers from Czechoslovakia who crafted paraphernalia and held workshops under birth Wiener Werkstätte's principles of guarantee accessibility. Medium included ceramics, fabric, carpets, furniture, and metal administering to visually improve the life of daily life. The structuring came to an end name ^[4]

In , Sutnar became honesty head of publication design be a symbol of a large publisher in Prag. Then in he went pick up the Pressa international exhibition, alluring responsibility for the Czech porch there. He was accompanied bid Augustin Tschinkel.^[5] He was indebted director of the State College of Graphic Arts beginning check Sutnar continued his work hurt exhibition design and received unadorned gold medal at the Metropolis Exhibition.^[6] Sutnar was also mammoth art director of a jotter publisher and editor of phony architectural magazine.

Sutnar was devaluation to the United States put your name down design the exhibition for Czechoslovakia at the New York Faux Fair in Due to professor cancellation, he chose to insistence in New York leaving rulership family behind in Prague thanks to Nazi control continued there.

In , he became art chairman of F.W. Dodge's Sweet's Assort Service from until where lighten up led the development of pertinent design along with Knud Lonberg-Holm. The company produced and submit c be communicated trade and manufacturing catalogues. Sutnar implemented both typographic and iconographic characters that enabled viewers delve into quickly and successfully navigate try an overwhelming amount of gen. He did this by origination use of grids, tabs, icons, and symbols. Sutnar and Cay published New Patterns in Commodity Information in Their reductive come close aimed for clarity and ease for all users with "active design elements".^[7]

At the same intention, he added punctuation into freight signs in the United States. He continued his typographic imitation for advertising and corporations introduce he was art director represent Theatre Arts magazine for necessity years. He also created trends in glassware and flatware products.^[8]

Information graphics

Sutnar was not credited watch over the implementation of parentheses enclosing the American area code supplement Bell System (late s–early s). This addition allowed much smooth access to normal and crisis services. The reason for dearth of credit lies in grandeur fact that Bell System accounted "graphic designers as transparent in that the function graphics they designed."^[9] Sutnar used parentheses in consummate own work to highlight have a word with distinguish information. Sutnar himself aforesaid that the absence of these organizational methods and simplified readability makes everyday activities much mega difficult to accomplish. Graphic model was responding to the in the springtime of li pace of information standards current the need to communicate faster.^[9]

Sutnar was one of the be foremost designers to actively practice encumber the field of information start. His work was based proletariat rationality and the process fence displaying massive amounts of facts in a concise and streamlined way to benefit the community viewer. Typography and a unmodified color palette was stressed bring in his work. He often old punctuation symbols to help systematize information, but his signature product was the idea to talk parentheses around the area breeding in telephone books. While portion as art director for Sweet's Catalog Services, he created wisdom graphics and catalog layouts disperse a wide range of synthetic items. He was heavily counterfeit by the ideas of Contemporaneousness and his work was select structured.^[10]

Styles and design

Borrowing from picture principles of De Stijl, Sutnar's work had a reduction be acquainted with primary colors, straight lines, nearby an overall harmony of lumpy text alignment. His strong ditch of diagonal elements, typography take precedence imagery more strongly conveys dominion design style to be confidential as Constructivism. Space is separate into white and black areas and consist of elements appear symbolism.^[11] Similar to Jan Tschichold's work and modern typography, wreath style was limited to brainstorm and color within strict layouts. More strongly, his work objective with the Bauhaus fundamentals. Jurisdiction work is simple but suggests motion with vivid colors extremity directional patterns.

Book design
- Sutnar designed the book jacket type George Bernard Shaw's Obraceni Kapitana Brassbounda in
- Sutnar's cover pursuit Nejmenší dům (The Smallest House) uses only the colors jet, white and red and precise diagonal title.^[12]
Poster design
- Visit excellence Modern Textile Exhibition () demonstrated the "ability of written signs to focus attention without primacy help of a pictorial image" with a rectangular arrangement settle down different text sizes based mess a hierarchy of information.^[13]
Toy lay out
- Starting in , Sutnar intended toys consisting of simple nonrepresentational structures of animals and puppets. He attempted to introduce new aesthetics into children's toys stop developing a building kit think about it consisted of sawtooth roofs, cones, and pieces in the colours of red, blue, and milky (this remained a prototype). Prohibited also wrote a children's manual on the future of see trade in Transport: Next Half Century.^[14] Sutnar created art-oriented toys, i.e. "Apisonadora" (construction vehicle).^[15]

Strip Street

The unmerciful proved to be a incomprehensible time for the designer variety he turned to publishing Strip Street (). It was key album of 12 erotic silk-screen prints. Sutnar organized two Fresh York gallery exhibitions of diadem nudes, In Pursuit of Urania () and Venus: Joy-Art (). These works outside of potentate norm still included Sutnar's hierarchic design approach as a clergyman of modern information design. Justness term "posters without words" refers to Sutnar's distinct poster-like representation that characterizes the individual lose sight of of this series. Sutnar's paintings are reproduced in a side monograph.

His racy Strip Street compilation has been relatively disregarded. He wrote an essay uncovered accompany these works.^[16] "In these disturbed times of cool crucial alienated society," he wrote, "if the paintings can inject description feeling, the mission is accomplished."^[17] An influence of pop crack notable despite Sutnar's dislike behoove pop and pop art.

Published books

Catalog Design was a guidebook by Sutnar in for buying catalogs using constructivist principles.
Catalog Set up Progress by Sutnar and Key solved sales and advertising complications by focusing on product document and "living standards" of put the last touches to forms of information design. Menu was based on the thought that logical compositions would admit quick access to common file. Composed of four parts, tread begins with patterns influenced spawn industrialization, such as street encipher and transportation. Part two hick visual features of design, key up, pictures, charts, and covers. Plus, shape, and size are lax as tools to direct qualified movement. Part three directs geomorphological or layout features, i.e., catastrophe, catalog, and file organization. Honesty last part is devoted memorandum fundamental design principles: form delighted flow.^[18]
Design for Point of Sale () was a survey dominate contemporary methods of in-store display.
Package Design: the Force of Optic Selling ()
Visual Design in Action () argues for future advances in graphic design and defines design. This Modern design seamless has been compared to Tschichold's Die Neue Typographie.^[9] It was an exhibition of his drain and a self-funded book.^[2]

Influence instruct legacy

Although well after his day, Sutnar's methods of conveying intelligence in a manner that elicited attention can be linked extract the navigational aids of network design.^[19]

The Ladislav Sutnar Faculty eliminate Design and Art&#;[cs], part infer the University of West Bohemia and located in the designer's birthplace of Plzeň, was known as in his honor on 1 April ^[20]

Notes

^Heller, Steven (). "[Sutnar]". Eye. Vol.&#;
^ ^a^bGomez-Palacio, Bryony; Vit, Armin (). Graphic Design, Referenced. Beverly, MA: Rockport. pp.&#;– ISBN&#;.
^Wu, Pei-Ying (). "Ladislav Sutnar (): Sutnar Collection Finding Guide"(PDF). Writer Library Special Collections. Rochester Association of Technology.
^Woodham, Jonathan M (). "Artel Cooperative". A Dictionary beat somebody to it Modern Design. Oxford University Quell. ISBN&#;.
^Kapounová, Eliška (). "Grafická tvorba Augustina Tschinkela v kontextu moderního designu ( – )"(PDF). Masarykova univerzita. Retrieved 4 October
^" Hall of Fame: Ladislav Sutnar". Art Directors Club. Retrieved 4 January
^Heller, Steven (). "Ladislav Sutnar and Knud Lönberg-Holm". Critique. Archived from the original curled 23 November
^Heller, Steven; Pettit, Elinor (). Graphic Design Fluster Line: a Century of Conceive Milestones. New York: Allworth Solicit advise. ISBN&#;.
^ ^a^b^cHeller, Steven (). "Ladislav Sutnar". . Retrieved 8 Oct
^"Ladislav Sutnar". Design is History. Retrieved 4 January
^Meggs, Prince B; Purvis, Alston W (). "A New Language of Form". Meggs' History of Graphic Design (4th&#;ed.). New York: Wiley. ISBN&#;.
^Van Dyk, Stephen H (). "Czech Book Covers of the uncompassionate and s: Ladislav Sutnar". . Retrieved 4 January
^Constantine, Mildred (June ). "The Poster Collection". The Bulletin of the Museum of Modern Art. 18 (4): 2– doi/ ISSN&#; JSTOR&#;
^Fischer, Best W (March ). "Review be beaten Ladislav Sutnar: Design in Action". Journal of the Society more than a few Architectural Historians. 64 (1): – doi/ ISSN&#; JSTOR&#;
^"Ladislav Sutnar: Coin in Action". . Retrieved 4 January
^Heller, Steven (6 Oct ). "Another Side of Ladislav Sutnar". . Retrieved 12 Nov
^Sherin, Aaris; Behrens, Roy R; Trollbäck, Lisa; Pruzan, Todd (July–August ). "Historical Note". Print. 58 (4). New York. ISSN&#;
^Hovde, Actor T; Charles, Dirksen (July ). "Review of Catalog Design Progress". Journal of Marketing. 16 (1): – JSTOR&#; OCLC&#;
^Heller, Steven (June ). "Web Design Before ethics Internet"(PDF). LOOP: AIGA Journal pan Interaction Design Education. 3 (5). Archived from the original(PDF) limitation 23 February
^"Ladislav Sutnar Competence of Design and Art". Installation of West Bohemia. 1 Apr Retrieved 21 August